Following her bliss: Molly Wills of The Waverly Project

Posted on 17 March 2017


It's "Following her Bliss" Friday! This week we interviewed Molly Wills, Founder of The Waverly Project! We connected with Molly through Instagram and instantly fell in love with her aesthetic and mission. The Waverly Project was inspired by Molly as a place to expose girls to innovative, creative projects and role models, building confidence and a secure sense of self. Her branded "Waverly Tours" are broken down into three seasons: winter, spring, and fall and encompass a variety of experiences from science and tech to fashion and design. Read on to learn more about Molly and our exciting upcoming collaboration later this month! 

Tell us about the Waverly Project! 

The Waverly project was created to give girls a place to experience and discover passions! We branded "Waverly Tours" as the experience girls can sign up for; cook with a chef, design with a fashion designer, journal with a writer...making moments really tangible and life changing!

What inspired you to launch it?

My background is art and fashion so I knew I wanted to build a company that was brand appealing and creative. Ever since I was a teen I have had really significant mentors in my life; from school teachers to women in business. The Waverly project is a total combination of my passions blending mentorship with creativity and style.

Walk us through a day in the life! 

I just got my own studio which has made my life slightly more normal! For the past 4 years I have worked from home, but now I get to go to work! I try and get to the gym first thing and then I head to the studio. Usually I have two meetings a day; connecting with a new artist, taking a call with a company in LA that wants to collaborate...every single day is different. The best part about my job is that I get to work with all sorts of people. I am constantly inspired by the women I meet and how many women are doing positive work to make this world a better place!

What has been the most rewarding part so far? The most challenging?

The most rewarding part is seeing the business grow. I started hosting Tours for 5 girls. Now we host tours for up to 30 girls at a time and have to close the door! It is super exciting. The most challenging has to be the flip side to that response, waiting. Waiting patiently, believing in your work and persevering undoubtedly has been tough. There were weeks when I was so down I almost threw in the towel. I would call my mom crying on the reg. explaining to her something had to give or I was done! You have to push through the valley (ies) to truly appreciate the success.

Who inspires you?

I am inspired by strong, graceful women. I am inspired by people who pave their own way. Currently I adore Dominique Crenn: a French chef who was adopted at 18 months by an exceptional family. She moved from France to San Francisco to open a restaurant. She treats her work as I do; a way to connect with people and in that create joyful, pinch worthy moments. I really look up to the Katherine Hepburn and Audrey Hepburn ( not related) because they were original and spicy, the two best combinations because everyone's comes out differently!

When you're not working where can we find you?

I love to wander around museums and try new foods. I also love to sit and read and listen to music. A little bit of all of those things? I guess that means you can find me in New York City or in my room :) LOL.

What advice would you give to an aspiring girl boss?

Try a variety of different things that interest you. I worked in retail, then corporate design, an art gallery, babysat, planned parties, worked for a start up...I dabbled a bit my first 4 years out of college and that was essential in developing my skill set and nurturing my passions in order to create TWP. Having many different types of experiences is the most important and valuable thing when it comes to doing something you truly love.

How can we get involved with Waverly?

We will have more and more pop up "Tours" in major cities. Follow us on Instagram or sign up for our W Report --- a monthly letter to you, updating on events, travel, food and fashion. You can also request a pop up tour in your area, our Waverly Team can come to you! Email us at for more information.

We are so excited to be partnering with The Waverly Project for an event on Friday March 31st at their studio! Our Founder Alyssa will be sharing her story and teaching the Waverly girls how to make jewelry and inspiration bliss boards. Link below for tickets!

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